Keyword Research: The Building Block of a Good Site
If you hope to have a good presence on the internet you need to realize how important keyword research is. There are billions of different web pages online and your site is going to be competing with all of them, most importantly the ones that have the same subject.
You’ll have a much greater chance of getting visitors if you’re using keywords or specific phrases that infoseekers are already typing into the search engines. If they type in a phrase or keyword that is anywhere on your website your website should have higher search engine rankings because your site will have the content they are probably looking for.